Rédaction web

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Rédaction

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Rédaction 
web

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Content is king ! Le texte et le contenu associé représentent le carburant du SEO. Le texte permet de positionner des mots clés dans Google. La rédaction de contenu est la partie la plus importante de mes prestations.

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Outils

SEM Rush
SEO Quantum
1.fr
YourTextGuru

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Ressources

Rédaction manuelle
Rédaction en France

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LE PROCESS DE LA Rédaction

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Les contenus rédigés répondent à la fois aux attentes des internautes et à celles de Google. Les textes que je rédige sont uniques, attractifs et optimisés pour le SEO.

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La rédaction de contenu constitue un fil rouge dans la prestation SEO.

Le besoin d’animer les sites et la nécessité de renforcer le poids des mots clés impliquent une rédaction constante et qualitative. 

La taille des contenus est importante et la qualité l’est encore plus.

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Recherche de mots clés

La première étape d’une prestation de référencement consiste à chercher les mots cés les plus pertinents.

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Rédaction de contenu

Après la définition des mots clés à cibler et du champ sémantique, la rédaction de contenu à lieu. Les textes sont soumis à validation.

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Optimisation des contenus

Le contenu est rendu attractif par l’ajout d’éléments enrichi avec des photos, illustration, gif ou même des vidéos.

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Maillage interne

Une fois rédigés, les contenus sont aussi optimisés avec des liens internes. Ils renforcent aussi le référencement d’autres pages.

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La rédaction web

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La rédaction web répond à des codes et des usages spécifiques aux supports digitaux. La lecture de sites web est différents selon l’utilisation d’un smartphone, d’un ordinateur ou d’une tablette.

La rédaction suite une logique web et j’utilise à la fois des techniques de rédaction manuelles et de rédaction vocale.

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Une rédaction pensée utilisateur…

… Afin que le texte soit agréable à lire et pour favoriser la mémorisation des informations.

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Le positionnement du branding…

… Permet de renforcer l’image de marque et la notoriété du site. Grâce à des contenus bien rédigés, le site gagne en SEO et aussi en réassurance.

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La technique de référencement naturel…

… Est au service du contenu. Elle ne doit pas se substituer à la qualité du site et à la facilité de lecteur. Le bourrage de mots clés (“keyword stuffing”) ou la sur-optimisation ne sont pas pratiqués.

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 La rédaction web concerne plusieurs types de contenus : fiches articles, billet de blog, contenu corporate.

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plusieurs contenus

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La rédaction de contenu pour le web peut se réaliser pour plusieurs types de page et sites. Je rédige des fiche articles, des articles de blog, des entêtes de catégories, des balises Title et Description, des pages corporate ou des descriptions diverses.

Les pages de contenus sont particulièrement appréciées de Google et des visiteurs. Elles ont tendance à se positionner plus rapidement et peuvent référencer des centaines de mots clés.

Les contenus permettent d’élargir les mots clés et de raccourcir le temps nécessaire pour être référencé.

 

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Une passion

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Plus qu’un exercice de style, la rédaction est avant tout une passion. Raconter des histoires avec habileté et capter l’intérêt des internautes sont mes motivations. Grâce aux multiples indicateurs de suivi , chaque contenu peut être évalué et partagé sur les réseaux sociaux. Il n’y a rien de plus gratifiant pour un rédacteur web et consultant SEO de voir la popularité de ses contenus augmenter. La rédaction web, c’est une dose de passion, de technique et de marketing.

 

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Audit sémantique
gratuit

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Demandez un audit sémantique gratuit de votre contenu. Remplissez les champs du formulaire suivant et cliquez sur “Envoyer”.

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